Lenovo and Asus defy shrinking PC market
Both companies and private users currently hold back when buying computers, so the PC market shrank in the EMEA region in the third quarter of 2011. Only Lenovo and Asus have bucked the trend to grow significantly.
Particularly in the Western European PC market suffers from the uncertain economic situation and contracted according to IDC, up 10.2 percent. In the other regions, there were some even slight increases, so that remains for the EMEA region, the bottom line in the minus 3.8 percent. In Germany, sales fell 3.9 percent decline from comparatively moderate – Spain and Italy slumped by 37 or 31.3 percent.
Makes the consumer market, IDC, not only to create the euro crisis, but also that many consumers postpone the purchase or PC can be quite the same and are set rather have a tablet or Smartphone. This is especially Acer hard, which plummeted by 42.1 percent of sales.
That’s enough still to second place behind market leader HP, but the pursuers closer. Specifically, Lenovo and Asus defied the crisis and were able to record impressive growth rates of 31.8 or 17.8 percent. Lenovo benefited, among others, but the Medion takeover.